It essentially creates a gateway through which verified safe ads can pass through.īased on Chromium, the free, open-source core of Google’s Chrome browser, Brave’s technology matches keywords on sites you visit to a database shared with advertising-technology company Sonobi, which in turn sits between Brave and advertisers that Eich says don’t have access to Brave user data.īrave gives 55 percent of the ad revenue to the publishers of the website on which the ad appears, 15 percent to the advertiser, and 15 percent to browser users, who can keep it for themselves or donate it to whichever site they wish through micropayments.
But unlike the add-ons, most of which allow-list some advertisers or just cut ads out entirely, the Brave browser replaces some ads with those from its own network of approved advertisers. Like an ad-blocking browser add-on, cross-platform Brave is designed to strip out ads on websites. The creator of JavaScript says his latest browser project, Brave, is ready to change the Web.īrave, announced earlier this year in public beta, with version 1.0 due later in September, is Brendan Eich’s bold attempt to overhaul everybody’s least favorite Web feature-advertising-by getting advertisers to do its bidding.
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